the PROBLEM

Zapp’s had limited brand recognition but a storied history and a small but loyal base of consumers.

the solution

Reintroduce Zapp’s to the world as a bolder, wilder chip for the intrepid and the adventurous while emphasizing its rich New Orleans roots.

Creative Director: Carrie Warren Associate Creative Director: Brian Beise Art Director: Hannah McCannon Copywriter: Rachel Dicker