These days, it’s tempting to say that bookstores are obsolete — you can get the same product at cents on the dollar online. But Barnes & Noble isn’t just a bookstore; it’s an atmosphere.

There’s an ethereal blend of wonder and calm that can only be had when you’re losing yourself in a Barnes & Noble. If you’ve been there even once, you know exactly what it’s like. And you know you want to go there again.

For AdHouse NYC’s Exploring the Creative Process