“one for everybody, and a million for you” - Wet Brush

the PROBLEM

Wet Brush needed to distinguish itself amidst a sea of brushes.

the SOLUTION

A sea of brushes. Wet Brush’s variety makes it irresistible to both avid collectors and people who are looking for that one special brush to complement their style.

Creative Lead: Jessica Killian Senior Art Director: Allie Lustbader Senior Designer: Samara Amat Copywriter: Rachel Dicker Creators: Macy Brandon & Alexa Marans

@thewetbrush Get out your brush stash, boys and girls. It’s time for a little game. 🎉 #wetbrushlove #hairtok #hairbrushes #wetbrush #justgirlythings ♬ Aesthetic - Tollan Kim
@thewetbrush Shoutout to everyone who’s pretty in pink. We 💖 ya. #thatgirl #pinklady #asthetic ♬ original sound - Wet Brush