The Sasha Group received an international mezcal client called Trascendente. As the sole creatives on the account, my art director partner and I built the look, voice, and guidelines for this brand from scratch, along with creating 20 individual social assets for them to use right out of the gate for their U.S. and Canada launch.

It was important for us to make Mezcal Trascendente feel like an experience as much as a drink. Mezcals are often marketed with the ingredients and process front and center; to provide a true contrast, we created an ephemeral, almost unattainable voice for Trascendente.

Art Director: Lexi Alvidrez