In an age when everyone’s toting their Starbucks cups, it takes bravery to go somewhere else. But sometimes “somewhere else” means “somewhere better.” In a blind taste test of the most popular coffees in America, McCafé was the unequivocal favorite. But even knowing that, would you step into a Mickey D’s for a cup of joe?

You would if you have the audacity to picture your routine differently. You would if sideways glances from your colleagues didn’t faze you. You would if you were a pioneer.

For AdHouse NYC’s Exploring the Creative Process